About

Family-owned. Networking-first. Madison-based.

Home AV Pros has been delivering home and commercial AV in Wisconsin since 2011. We picked the technology we believed in, kept overhead low, and stayed close to our customers. The rest is the work.

Our story

Built on a bet about where AV is heading.

The future of AV is networking. Lights, speakers, shades, cameras, and control are all moving to IP and low voltage. The integrators who understand that will be the ones still standing in ten years. Home AV Pros is built on that bet.

Talk to us

2011

A side job becomes a craft.

Ernst started Home AV Pros while working in IT, mounting TVs and running cable on evenings and weekends. The work that came back the most consistently was the work the wholesalers and franchises were getting wrong, the low-voltage and networking pieces that nobody else wanted to own.

Networking-trained

Computer networking shaped how we see the house.

Ernst went to school for computer networking, not for AV. That order matters. We design the network first and the entertainment system second, because almost everything on a modern install rides on the network at some point. PoE switches, IP cameras, Josh.ai control, streaming, even some of the lighting. The wiring closet is the foundation.

Direct relationships

No wholesaler in the middle.

We work direct with Sonos, Lutron, Josh.ai, Ubiquiti, and the other manufacturers we install. That means better training, better support, and a phone that gets answered when something goes sideways. It also means we picked them on purpose. They are not what our wholesaler stocked.

Family on every job

You will see the same faces on the first visit and the install.

Ernst's dad is on roughly eighty percent of jobs. His brother helps a couple of days a week. We bring on extra hands when projects scale, but the family is on every install. That continuity is the difference between a job that gets finished and a job that gets handed off.

Insured and licensed

The cleanest hand-off your builder can make.

Fully insured. Fully licensed. We work with electricians and general contractors across Wisconsin and northern Illinois who refer us because the low-voltage and Cat cable work is the part of the job they would rather not own. We make that hand-off boring, which is exactly what they want.

The team

You will know who is on the job.

Small, deliberately. Family on most days. Trained contractors when projects scale.

E

Ernst

Owner and designer

Networking-trained, IP-first. Runs design and project lead on every install. You will meet him on the first visit and again on the day the system goes in.

K

Karl

Lead installer

Cable, mounting, low-voltage, theater builds. The person who turns the drawings into a working room.

D

Dale

Installer

Networking, racks, and rack-and-stack control work. Quiet, fast, and good at the parts nobody else sees.

How we work

Pick the right technology. Stand behind it.

A short list of things we believe and the way they show up in the work.

Network first

Design the network before the entertainment. Almost everything else rides on it.

Right, not popular

Josh.ai over Control4. Ubiquiti over off-the-shelf. We pick what works, not what is easy to source.

Stay close to the customer

One designer, one job, end to end. You are not handed off to a separate install team.

Honest about value

No retail showroom to fund. More of the budget ends up in the gear that goes in the wall.

"I wanted to be with the customers more than with the sellers."
Ernst, on starting Home AV Pros
Service area

Wisconsin and northern Illinois.

Madison-based, with a Milwaukee office and coverage into the northwest suburbs of Chicago. We do not pretend to serve coasts we cannot drive to.

Check your area
Madison Middleton Waunakee Verona Sun Prairie Janesville Delavan Lake Geneva Oconomowoc Delafield Hartland Sussex Waukesha Pewaukee Brookfield New Berlin Muskego Milwaukee Beloit Rockford
Builders and GCs

Loyalty works both ways.

If you are a builder or general contractor, we keep a private partner program with prebuilt packages for your bids. Reach out and we will walk you through it.